![]() ![]() ![]() After all, if people search for your business, you want them to know who you are, where you’re located, and how to contact you. The most important information to put on your listing is your business’ name, address, and phone number. Here are some key things you must include to properly optimize the listing. Once you set up your listing, the next step is to properly optimize it. How To Optimize Your Google Business Profile Listing There’s no ifs, ands, or buts about it: if you serve customers in a local area, you must have a listing if you want to be found by more people. Is known for responding to customer reviews.Provides essential updates and news for customers.A listing can help you rank locally and increase your chances of landing on a map like the one above if it: Part of the reason these businesses show up organically on the first page of Google is that they rank well for local SEO and, therefore, rank within Google’s Local 3-Pack. Below the map, you’d see a list of nail salons in your area. For instance, if you were to search “nail salons near me”, you’d likely get a map with locations pinned. Local SEO is essentially how it sounds: it helps your business become more visible in local searches. Google Business Profile helps boost your SEO by helping you rank for local SEO. If you want even a fraction of that traffic to find your business online, you need to make SEO a priority. Sparktoro reports that 92.96% of global traffic comes from Google search, Google Images, and Google Maps. Search engine optimization (SEO) is a crucial part of a business’s organic growth strategy. However, if you set your listing up correctly, you could own the space when someone searches for your business or its products. Normally, businesses may have to use paid Google Ads to get within the same space. And you get to claim it for free.Ī properly established listing will provide your business with free advertising on a highly sought after space in Google. ![]() That’s prime real estate for businesses trying to reach internet users. Think about it: if you set up your listing properly, it’ll show up at the top of the first page of Google. Encouraging employees to remind customers to leave a reviewĪnother perk of using Google Business Profile is that it is free advertising for your business.Running a promotion that encourages customers to leave reviews.Emailing customers & asking them to leave a review.You can get customers to leave a review of your business in a number of ways, including: This form of social proof helps businesses gain credibility and build a loyal base of brand enthusiasts. Here’s an example of reviews being left by customers at an auto garage in Mount Pleasant, South Carolina.Īs you can see, there’s an option for customers to write a review or add a picture of their service. Google Business Profile listings contribute to social proof by listing customer reviews. Positive social media comments about your business.reports that 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. Social proof is essential for any business’s marketing strategy. It’s an effective online one-stop-shop for the brand. This listing gives you an easy understanding of Dunkin’s brand, what they sell, and where you can find more information about them. If you scroll down further, you’ll see the flavors of coffee they have available, nutritional information, and links to their social media profiles. It outlines their company’s name, its website, and a brief description of the company’s history. If you search “Dunkin’” into Google, the first thing you see on the right side of the screen is their listing. That means if people can’t find you, you’re missing out on sales. Studies show that between 70 % and 80% of people research a company online prior to visiting a small business or making a purchase with them. We live in a digital-first world where, if people can’t find you online, you’ll likely get looked over. Here’s how your business benefits from this free tool. For starters, it helps your customers (and potential customers) find your business faster online. Google Business Profile is essential for your business for a number of reasons. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |